Katy Lassetter

Between November 2020 and November 2021, I reworked the website content and design to incorporate a winning SEO strategy. There was already a 50% lift in conversions in the first six months and that's increasing monthly.

My interview with, and press release written for, architectural lighting expert Rocco Borghese was picked up and published by AsiaOne.

SEO copywriting and travel writing to showcase Betty, a luxury beach hut on West Wittering beach.

I provided website content consultation, SEO keyword analysis and SEO website copywriting for the Subliminals 4U website (not blog or social media), the premier UK subliminal hypnosis audio provider that can help change your mind and change your life...

After managing Sussex Arts Academy's communications for almost five years, I helped transition the arts charity to Creative County: West Sussex (a Cultural Education Partnership), now housed at Chichester Festival Theatre. This included redesigning the website to include new content and branding.

Creating a pack of information for potential board members of the new West Sussex Cultural Education Project, in collaboration with Chichester Festival Theatre and Sussex Arts Academy. Using CFT's brand guidelines, the pack was created using InDesign. This project also included copywriting, copy-editing and proofreading.

We’re pleased to announce that RJS Waste Management is sponsoring Oxford United on social media for the rest of the season.

Run by Oxford’s own Russell Shrives, the successful waste management company has more to offer than safely removing asbestos from your building and disposing of hazardous waste from your company…

The pandemic has seen the world turn on its head. But, as with the UK school arts funding cuts crisis, those passionate about cultural education refuse to hang up their paintbrushes or dancing schools. Instead, we’re seeing creative arts professionals and arts organisations in West Sussex helping parents and children through this difficult time. The arts have gone digital, streaming live into lounges, not only to aid home education but also to lift the nation’s spirits!

With having to wave bye-bye to the EU and lock-downers going loopy over loo roll, what better time is there to make sure you are onboard with trustworthy technical support talent to keep your business secure. Switch2IT will not only add value to your business through reliable IT support solutions but will also help you weather the storm as economic and workplace changes occur. Whether you must scale down your in-house IT department or you need suitable IT systems in place for remote work...

“Stories are important, the monster said. They can be more important than anything. If they carry the truth.” ― Patrick Ness, A Monster Calls.

Katy of Sussex Arts Academy saw the stage production of A Monster Calls whose UK tour is funded by Arts Council England. Adapted from Patrick Ness’s novel (inspired by fellow YA author Siobhan Dowd’s idea), the performance was powerful, emotive and relatable.

For 2020, the Switch2IT team is rebranding under our complete technical support service mantra to enhance our already excellent offering. But that means finding the right clients to fit our portfolio…

Are you an established business based in London, Surrey, Hampshire Sussex or Kent?

Are you looking to expand and/or secure your IT infrastructure?

Are you able to invest in us so we can to work alongside you on a long-term IT strategy that complements your business plan?

We want to work with you for the greater good.

Blog article for Xpress Group, design and print company...

In the current climate, many businesses are seeing a drop in customer acquisition. Now it’s more important than ever to make sure you look after and retain your existing customer base and print could be your greatest route to success.

SEO website copywriting and blog article copywriting for Sussex Arts Academy, a West Sussex registered charity. They provide access for young people to the very best in arts and cultural education in the local area.

Research, SEO web copywriting, copy-editing, blog article copywriting and case study copywriting for cloud computing specialists Atech Support. A project managed by Let's Get Coffee.

In October 2017 writer Robert Macfarlane (The Wild Places; The Old Ways; Landmarks) and writer and artist Jackie Morris (East of the Sun, West of the Moon; The Snow Leopard; Song of the Golden Hare) had their game-changing book The Lost Words: A Spell Book published by Hamish Hamilton (an imprint of Penguin).

Described by The Guardian as a “cultural phenomenon” this book holds “spells of many kinds that might just, by the old strong magic of being spoken aloud, unfold dreams and songs, and summon lost words back into the mouth and the mind’s eye”.