Katy Lassetter

Asked to create an article on cyber security for a new IT support provider client, I wrote this how to guide for schools (one of the business' core markets).

I also provided supporting social media marketing content (LinkedIn, Twitter and Facebook) March-April 2022.

Of all the modern trends in office design, few have been more widely embraced than open plan offices. Up to three-quarters of us now work in open plan office spaces, with a marked increase in “co-working” offices shared by multiple businesses – especially in the start-up community.

Rocco Borghese Chandeliers announces the arrival of their new service – custom mirrors. Bespoke mirrors created to their customers’ exact specifications, these complement the London high-end lighting designers’ burgeoning wider collection.

For International Women’s Day 2022, RJS Waste Management celebrated the women they employ and support. In this article, their Business and Compliance Manager Samantha James revealed a little about what it’s like to work as a woman in the male-dominated world of waste management. While Oxford Midnight Stars Women’s Ice Hockey Team, who RJS Waste Management proudly support, talked about their experiences as women playing sport.

YouTube video interview script writing and production was also required for this project.

It’s important for any space within a school, college or university to be as inspiring for the
students as it is for the staff. It also needs to offer as much practicality as it does panache, incorporating everything from desks with USB power ports to enough natural light to keep productivity rife.

From 2011-2022, I wrote news articles for this IT support service provider on technical products, services and processes. This SEO copywriting has:

* Boosted their website SEO

* Enhanced the brand's authority in their field

* Helped reach more of their target clients with increased enquires

The PDF shows their blog reel with titles/descriptions of each article. Contact me for a link/Word document of the full article.

The contribution by Rocco Borghese Chandeliers to Martin Brudnizki’s redesign of Annabel’s was recently voted “Best Architectural Lighting Design” by in a poll*, by a panel of industry professionals. The lighting installation innovation was also listed one of 10 Unforgettably Mesmerising Spaces by contemporary interior design and lifestyle almanac Livingetc.

Famed for the neat low bridges that crown the village’s river and lend the locale its “Little Venice of the Cotswolds” alias, Bourton-on-the-Water is a must-visit holiday destination for families and couples alike.

With a tiny perfumery admired by the Queen, and a pick and mix of gift emporiums and tea shops, there is a selection of year-round allures at this little treasure trove. The star-attraction is Bourton’s diminutive yet stunningly accurate grade II listed Model Village.

While Class Act Teaching Services were busy finding supply teachers for Oxfordshire's schools during the pandemic, I:

✨Spruced up their website copy so it's snappier and more accessible for search engines and readers
✨Wrote relevant and persuasive unique title and meta description tags to help the web pages show up better in search results and encourage their ideal clients to click through
✨Improved their SEO tags (heading and alt) throughout the website for more consistency and accessibility
✨ Provided training on how to write SEO blog posts and upload them to WordPress

As temperamental as they are tantalising, the Yorkshire Dales can be sun-drenched and still one minute and beautifully bleak and barren the next. Offering two protected areas and harbours for wildlife, Yorkshire Dales National Park and Nidderdale Area of Outstanding Natural Beauty (AONB), this is the dreamy and dramatic Brontë Country that was even home to 2014’s Tour de France.

The latest custom-made large chandelier from luxury lighting designer Rocco Borghese is a breath of fresh air. Sea Flowers not only offers a shimmer akin to summer sunlight bouncing off the water but also highlights of blue, the depth of which can only be compared to a swathe of sea holly. Here, the age-old technique of hand-blown glass has been elevated to art form status and this is the latest in a long line of inspiring works created by the high-end designer.

Between November 2020 and November 2021, I reworked the website content and design to incorporate a winning SEO strategy. There was already a 50% lift in conversions in the first six months and that's increasing monthly.

My interview with, and press release written for, architectural lighting expert Rocco Borghese was picked up and published by AsiaOne.

SEO copywriting and travel writing to showcase Betty, a luxury beach hut on West Wittering beach.

I provided website content consultation, SEO keyword analysis and SEO website copywriting for the Subliminals 4U website (not blog or social media), the premier UK subliminal hypnosis audio provider that can help change your mind and change your life...